Web site & landing page design

SUMMARY: The placement of a core product or feature on your homepage can have a strong impact on its performance. A few tweaks can show great improvements in getting it noticed, used or purchased.

Find out how a travel marketer with limited resources got his website’s visitors to use the core revenue-driving search function 38% more often. The company increased reservations made through the site 35%. Includes test samples and survey questions. read the complete case study

SUMMARY: The number of users searching the web from mobile devices is growing fast. Ensuring your website is visible to mobile searchers now will prevent you from scrambling to catch up later.

We spoke with a mobile search expert to uncover five key strategies for getting your website ready for mobile searchers. Find out why the major search engines are not the only kings of mobile search, and why using optimized HTML content only won’t always get you noticed. read the complete article

SUMMARY: Think you had a bad Web development experience? Wait until you hear the story of a publisher who wanted to redesign and relaunch two websites.

Three vendors, a ton of wasted money and 15 months later, they finally got what they wanted. Includes several hard lessons learned, what to include in your requirements document and ROI tips. read the complete interview

SUMMARY: The foremost change in B2B marketing during the past decade or so has been the emergence of a company's website as the primary point of contact with prospects and customers.

The website has also become an extremely efficient platform for integrating and automating the lead generation process. As a result, the role of a company's website has been elevated from simply a spoke in the marketing mix wheel to the hub of the marketing strategy. The following chart represents a snapshot of how well B2B websites are being managed. read the complete article

By Anne Holland, Founder

Ten years ago this week, innovative marketers tested adding the first call-us buttons to their websites. Results were delightful –- so much so that early testers, including several divisions of IBM, rolled out call-us buttons to more of their Web pages.

Yet, beyond a certain circle of best-practices-type marketing organizations, call-us buttons never really took off the way they should have in the larger world. I'm not sure why –- possibly it’s because... read the complete blog post