Viral marketing

SUMMARY: Twitter is fast rising in public awareness -- but is the public aware of your Twitter feed?

Find out how Intuit’s TurboTax lifted their number of Twitter followers 69% with an ad that incorporated their “tweets.” Includes tips on audience targeting and creative samples of the ads. read the complete case study

SUMMARY: Getting more than one organic link on a search results page can be difficult -- but powerful when accomplished. With the addition of image and video results, marketers are finding ways to boost their number of links on page one.

Read how a marketer’s video strategy is earning more links from results pages, and how referrals to his site from YouTube convert at a 12% rate. read the complete article

SUMMARY: Raise the volume on your viral buzz by adding peer-to-peer referrals to your marketing campaign.

A marketer promoting a new coupon service built on a little buzz with referrals, which now account for 25% of all registrations. Includes tips on using grassroots communities and viral seeding. read the complete interview

SUMMARY: We want to put the best B2B viral marketing campaigns in the spotlight next month at our 2009 B2B Marketing Summit -- which means we’re still looking for nominations for this year’s Viral Marketing Hall of Fame. So we thought we’d give you some inspiration.

We’ve collected six B2B campaigns that were honored in our Viral Hall of Fame to demonstrate how the tactic can apply to your lead generation strategy. Each write-up includes a description of the campaign’s goals, seeding strategies, results, and tons of creative samples. read the complete article

By Anne Holland, President

This week, MarketingSherpa published the results from our third annual reader study on viral marketing. Viral is the art of creating a message so engaging and compelling that people can't help but tell other people about it.

Given the number of calls our own research department has been fielding recently from reporters at places, such as The Wall Street Journal and The New York Times, it seems viral marketing itself is going viral.... read the complete blog post