Testimonials About MarketingSherpa:
How MarketingSherpa has helped marketer's careers
About MarketingSherpa Benchmark Guides & Handbooks
About MarketingSherpa Summits
About MarketingSherpa Case Studies & Articles
How to submit your own testimonial or feedback
"MarketingSherpa has helped me become a more effective marketer because it's the one place I can go to get an analytical view of marketing information. One of those truisms of marketing that everybody knows that anyone can do it and everybody's a better marketer than you are. The one thing you can't argue with is data especially in my engineering driven field, and so the one thing that no one will argue with is data. When I think of MarketingSherpa the one thing that comes to mind is not opinions but actual data. And information about how you can translate that data into the same kinds of issues that you are facing in your own company in a business that may be completely different than what the MarketingSherpa case study is that you're actually looking at."
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Jean Anne Booth, CMO, Luminary Micro, www.luminarymicro.com
"When I think of MarketingSherpa the thing that comes to mind that there's specific data that I can share with my manager where I can tell her here's an area where we can improve, here's an area where we're doing really well. And let's take a look at where we can do some tests and make some changes."
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Julio Fernandez, Director of E-Marketing, Oracle Corporation, www.oracle.com
"MarketingSherpa has really impacted my ability to be an effective email marketer. I heard about MarketingSherpa about a year ago when I was new the email marketing business. The books and studies about benchmarks really help me go back to my executives and show them we're doing a good job. When I think of MarketingSherpa I think of great new ideas and know that it's a really trusted brand that I can read a newsletter on a daily or weekly basis that is going to help me do my job better."
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Cheryl Simmons, Email Marketing Manager, Echo Star Satellite, Dish Network, www.dishnetwork.com
"When I think of MarketingSherpa, I think of the tips and best practices we can use to be more effective at what we do."
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Paul Packin, Miatic Inc.
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Landing Page Handbook
"This book is astonishing and you should read it. It's astonishing because it will tell you very obvious things that you don't know, didn't realize and weren't taking action on. As the person who invented the term Landing Page in 1995 (right after Al Gore invented the internet) I can tell you that we've waited a long, long time for this sort of common sense, hands on, verified info. The bad news is that you are now out of excuses."
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Seth Godin, Author, www.SethGodin.com
"I wanted to drop you a note telling you how incredible your Landing Page Handbook is. The handbook is clear about what works and what doesn't work with loads of data to support its claims. I am in the process of implementing changes and fully expect massive improvements to my metrics. Once again, you have shown why MarketingSherpa is the only source we need to improve our Web presence."
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Brett Hayes, RentQuick.com
"I want to thank you for putting out the landing page handbook. I found that document instrumental in getting one of our clients a 400% lift in conversion response."
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Elliott Easterling, VP Sales and Marketing, Co-Founder,Red Bricks Media, www.redbricksmedia.com
"My honest advice? Buy this report, copy what others have done to increase their landing page conversion rates, and make more money. It's as simple as that."
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Nick Usborne, Publisher, www.excessvoice.com
"I bought the Landing Page Handbook. I was in two minds about buying it for ages. I am a one-man band so $250 is a lot when your sales are so low. Within the first 50 pages I was 10 for 10 on the common mistakes made on landing pages. I started applying the books recommendation to my site. I have gone from +-1 sale a week up to 3 a day and climbing consistently for the past 3 weeks. All the "Experts" told me to up my spend on Adwords to up sales and I did. I now realize I was just wasting my money till I read this book and made the changes. Great book, worth every cent."
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Peter Mercer, Director, Network & Perimeter Security Services
Email Marketing Benchmark Guide
"Just bought and have already devoured your report - it's even better than I expected and my expectations were high."
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Lynda Partner, Former CEO, Got Corporation, www.gotmarketing.com
"I can't wait for my copy to arrive in the mail. I take it into bed for night time reading (I love this stuff!) and mark it up with a highlighter and sticky notes. MarketingSherpa's reports are always so well edited and organized. My online marketing advice? Run, don't walk, and order your copy today. This may be the best investment you make in preparation for marketing your products or service."
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Debbie Weil,WordBIZ, www.debbieweil.com
Search Marketing Benchmark Guide
"MarketingSherpa's Search Marketing Guide provides an inside look at what top search marketers already know, and explains why they are more successful. Get in the game with this report."
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Jim Kukral, Director of e-Marketing/Brand Manager,KowaBunga! Technologies, www.kowabunga.com
Business Technology Marketing Benchmark Guide
"Congratulations! We just received our copy and it's amazing!!! It's full of fantastic stuff that is extremely useful."
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Frederick Marckini, Founder & CEO, iProspect, www.iprospect.com
"This is a fantastic report. It answers every question I've ever asked about IT Marketing Metrics."
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Michael Grover, Former Director of Marketing, CMP Media's TechWeb Network, www.techweb.com
Ecommerce Benchmark Guide
"I looked through my copy of the Guide, marking useful, actionable tidbits. As I worked through the Guide, I began to make small but significant changes in my product pages, such as adding a guarantee graphic and revising my return policy wording. These changes alone will probably generate of hundreds or thousands of dollars a year in increased revenue."
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Dr Ralph Wilson, Publisher, Web Marketing Today, www.wilsonweb.com
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Email Marketing Summit
"Biggest take-away from the MarketingSherpa Email Summit is the fact that even though we try to keep up with technology, there's so much more that we have to learn. And to hear the different speakers, it makes me realize that we just have to keep working."
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Julio Fernandez, Director E Marketing, Oracle Corporation, www.oracle.com
"I got a lot out of the MarketingSherpa Email Summit, particularly about bartering for co-registration, it's nothing I'd ever thought of and it's a great idea that's definitely going to impact my business."
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Cheryl Simmons, Email Marketing Manager, Echo Star Satellite,Dish Network www.dishnetwork.com
"I've really enjoyed the MarketingSherpa Email Summit. My immediate take-away is that it's been an epiphany of what we need to do better: like welcome messages and segmentation."
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Paul Packin, Miatic Incorporated
"We just returned from the MarketingSherpa Email Summit where we exhibited the new Blue Sky Factory trade show booth. The sold out event was incredible, a "must go" for anyone who is looking to learn about best practices and the state of the email industry."
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Greg Cangialosi, President & CEO, Blue Sky Factory,Inc. www.blueskyfactory.com
"The biggest take-away from the MarketingSherpa Email Summit is the recognition that some of our techniques in B-to-B Marketing are actually being used in B-to-C marketing and people think of them only that way but they're actually very powerful techniques of being able to sequence emails based on where people are in their lifecycle."
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Jean Anne Booth, CMO, Luminary Micro, www.luminarymicro.com
Selling Subscriptions to Internet Content
(Formerly ContentBiz Summit)
"Wanted to extend a wholehearted thank you for a terrific, insightful, and well-run conference! Our marketing team still feels it is the best conference out there for online subscription businesses, and that we get more out of it than any other event in the year."
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Jennifer Singer, VP, Marketing, Consumer Electronic Publishing, Dow Jones & Company, www.dowjones.com
B- to-B Demand Generation Summit
(Formerly Lead Gen Summit)
"The MarketingSherpa Lead Gen Summit helped me get a better understanding of RSS, blogs, SEM, email marketing tactics, PR and web marketing. By showing real life examples of these elements in action, the case studies were particularly helpful to me."
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Philip Corbet, IBM - WW Teleweb
"I have been to dozens of marketing related events... Your October event in Boston was by far the best of them all. Great venue, great hotel (at a very reasonable rate thanks), great speakers and best of all, information that I can go out and put to immediate revenue producing use for my B2B clients."
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Eric Albertson, Partner, Massini Group, www.massini-group.com
"The Marketing Sherpa Lead Generation Conference helped refine our online marketing strategies in 2006. It provided both the broad themes and specific drill down tactics to generate and convert leads. I particularly enjoyed brainstorming with colleagues who are contending with similar challenges. The conference was worth while, and I have already begun applying the public relations, landing page and blog insights with my clients. It's a must attend!"
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Zachary Braiker, Chief Executive Officer, www.iMarketServices.com
"....the content was purely business-to-business, and the knowledge that we acquired is already being put to use in how we run our company."
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Paul Broni, Executive VP, Inbox Interactive, Inc. www.inboxinteractive.com
"There was so much actionable information I hardly know where to begin!"
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Joe Mann, Director of Multi-channel Marketing,PDI, www.pdi-inc.com
"...these past two days have reinvigorated me as I cannot wait to begin to implement my new-found knowledge."
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Tory D. Smith, Manager, Global Lead Management, Thomson Prometric, www.prometric.com
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"MarketingSherpa will lead the way to superior marketing on the Web. Sherpa deserves a following."
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Harvard Business School's Working Knowledge Site, http://hbswk.hbs.edu
"I remain an avid reader of your newsletters and continue to forward them to everyone I know!"
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Lynda Partner, Former President and CEO,Got Corporation, www.gotmarketing.com
"I find that Marketing Sherpa's articles and case studies are always excellent and one of the best resources in the industry. It's really useful stuff and I always read your weekly newsletter. Keep up the good work!"
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Samantha McArthur, Internet Marketing Consultant, Forty First, www.forty-first.co.uk
"EmailSherpa is unique and desperately needed by those of us in the volume-email trenches. Keep up the great work!"
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Charlie Darling, Publisher, QuiltersReview.com
"One of the things I like about MarketingSherpa articles is that they usually have a sample of the e-mail or other creative work mentioned in the case study. I also like the fact that their newsletters are free and full of useful, real-life information."
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Michael E. Duffy, Publisher, The Winery Web Site Report, www.winerywebsitereport.com
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