MarketingSherpa Podcasts and Teleseminars

This is the new home for our MarketingYak podcasts and our on-demand teleseminars. You can either download them right from this page or you can subscribe to them.

MarketingYak Podcasts:

MarketingSherpa’s 2008–09 Business Technology Marketing Benchmark Guide
The 5th annual Business Technology Marketing Benchmark Guide is now available. Listen to MarketingSherpa’s Research Director Stefan Tornquist talk about what’s new in business technology marketing, who can benefit the most from the findings, and the special reports. This year’s guide is our largest ever, designed to be one–half yardstick with benchmarks and standards for success and one–half inspiration with explorations of what’s working, what’s not and what’s on the horizon.

How New CAN-SPAM Rules Affect Marketers
The FTC has just announced it has approved four new rule provisions to the CAN-SPAM Act of 2003. MarketingSherpa’s Senior Reporter Chris Heine discusses the changes with Jeff Mills, Director of Sales and Strategy at eROI. Listen to our podcast to discover how these changes will affect email marketers and what they’ll have to do differently to be in compliance. The provisions are expected to take effect this summer.

How Content Publishers Are Using Web 2.0
In conjunction with the release of MarketingSherpa’s kit “How content publishers can monetize Web 2.0,” Tad Clarke, MarketingSherpa Editorial Director, interviews Sean Donahue, Senior Editor for the ContentBiz newsletter, about current Web 2.0 usage. Sean shares some anecdotes from publishers about their experiences with Web 2.0: what it takes to set up and expand your Web 2.0 features and the advantages of using existing social networks to increase your base.

Interview with Paul Larsen, Payments & Operations Consultant
Paul Larsen is an independent credit card payment consultant who specializes in recurring billing strategies. He discusses the challenges that subscription companies are facing as well as practices and proven techniques to maximize the effectiveness of your recurring billing. Paul’s Selling Online Subscription Summit Case Study is titled “The Payments Minefield: Developing a Strategy for Success in a Softening Economy.”

Interview with Jon Eggleton, VP Acquisition Marketing, AG Interactive
Jon Eggleton’s speech at Selling Online Subscription Summit is “The Economy of Paid Search: When and How to use it for Maximum Effect.” Jon discusses the challenges AG Interactive faces with SEO and Paid Search, and how the emerging competition in the online ecard business impacts the company’s optimization efforts.

Interview with Jesse Lipson, CEO, ShareFile. Jesse Lipson provides a sneak peek to his Selling Online Subscription Summit Case Study presentation, which is about the development of his subscription business modeling tools and how these models can help in understanding the business and projecting future subscriber numbers.

Interview with Aaric Eisenstein, VP Publishing, Stratfor. Aaric talks about his Selling Online Subscription Summit Case Study presentation and how changing his target offers to a tired list helped boost sales substantially.

Subscribe to MarketingSherpa podcasts through:

• iTunes©
• Feedburner©

Teleseminars:

Presented by:
Stefan Tornquist, Research Director, MarketingSherpa

Presented by:
Stefan Tornquist, Research Director, MarketingSherpa
Tim McAtee, Senior Analyst, MarketingSherpa

Presented by:
Anne Holland, Content Director, MarketingSherpa
Tim McAtee, Senior Analyst, MarketingSherpa