MarketingSherpa Partnered Research Program

• Looking for PR visibility?
• Want to establish thought leadership in your field
• Need an objective third party to provide validity to a research project?

Want to talk to someone about joining our Partnered Research Program?

Creating Unique and Valuable Results to Share With Our Marketing Community

Over the years, MarketingSherpa has worked with hundreds of publishers, vendors, labs, universities, private and public companies, and other research organizations in our Partnered Research Program.

MarketingSherpa Partnered Research is unique.

• We don’t accept payment for any research we conduct.
• Both parties bring their skills and value to the relationship.
• You bring your technology, database, audience or view and our research team designs the survey and analyzes the results.

The research that results from Partnered Research is made public through publication in MarketingSherpa’s newsletters and webinars. It’s also made part of a PR campaign. Your company’s name and success are promoted, gaining your company not only positive PR but also validating your thought leadership and accomplishments.

As a publisher of research, MarketingSherpa may require that some or all of the information produced in Partnered Research be restricted to one or more MarketingSherpa publications.

Joining Our Partnered Research Program

MarketingSherpa has partnered with many of the Internet’s best known brands to create unique, useful research. (Partial List of partners.)

To participate in our Partnered Research Program, all that is required is:

• A unique capability that you bring to the research – a sample population to survey, a technology for analysis, a test protocol, a database you can mine for information, etc.

OR…

• The resources to provide for third party services. For example, you’d like to conduct research in the travel industry. MarketingSherpa will design the survey analyze the results, but the panel comes from a third party that specializes in the travel industry.

AND…

• A willingness to share some or all of the information we glean with the marketing world.

Want to talk to someone about joining our Partnered Research Program?

About MarketingSherpa Research

 Unlike most research organizations, MarketingSherpa does not conduct research for hire – our findings are generated for the benefit of the MarketingSherpa community of subscribers, event attendees and customers. We specialize in identifying what works (and what doesn’t) across all aspects of marketing.

MarketingSherpa’s research team is made up of experienced professionals who understand marketing as both analysts and practitioners. Our team explores marketing topics through the lens of improving results. If you would like to learn about becoming a member of the team, let us know.

The information we cite in MarketingSherpa’s Reports, Handbooks and Events comes from Partnered Research and three other main sources:

Primary Research

Surveys and studies conducted exclusively by MarketingSherpa’s research team are the foundation of our work. Over the last five years, we’ve collected and analyzed the responses from hundreds of thousands of consumers, business people and most importantly, marketers themselves. MarketingSherpa’s readers’ surveys in Email and Search are the largest in the industry, averaging over 2,000 marketer respondents.

In addition to surveys, we also conduct lab tests, experiments and observational studies. These include MarketingSherpa’s groundbreaking eyetracking tests, usability experiments and audits of marketing best practices.

MarketingSherpa’s Case Studies and Interviews

Statistics only tell part of the story. The real life experiences of marketers and buyers provide a context for the numbers. In addition to MarketingSherpa’s Case Studies in business and consumer marketing, the research team conducts post-survey interviews with respondents about their answers.

Secondary Research

We constantly review more than 500 research sources for data that might prove useful. We collect and comment of the "best of" research data published by top firms, labs, and service providers to the marketing field.

Partial List of Companies that have participated
in MarketingSherpa’s Partnered Research Program

Accupoll
Authenticlick
CMP
Compete
comScore
Coremetrics
CNET
Directions Research
Echomail
EmailLabs
Emma
Enquiro
Eyetools
Guidester
Hitwise
InTouch
KnoweldgeStorm
Lashback
Lyris
Nielsen // NetRatings
Offermatica
Omniture
Optimost
Pivotal Veracity
Prospectiv
ReturnPath
QIneractive
SiteTuners
SurveySampling