Marketing Law

SUMMARY: Customer reviews have been shown to lift site sales and conversions, but one eretailer has found that reviews can even lessen the impact of the recession on sales of brand name products.

See how a bathroom supply eretailer used a sweepstakes to encourage customers to submit their product reviews. The number of reviews surged to five-times their previous level, lifted site conversions 17%, and is helping the site fare better than its competition through the drab economy. Includes creative samples and the steps they took to get there. read the complete case study

SUMMARY: You’re a busy marketer, constantly developing new marketing messages, graphics and supporting documents. When was the last time you checked to make sure you’re protecting that intellectual property according to trademark and copyright regulations?

We talked to an expert to find out what you should do to safeguard your hard work. Includes how to conduct an internal copyright audit and take action against infringement. Plus, numerous links to government forms, fees, current legislation and filing information. read the complete article

SUMMARY: "Just under three-quarters (72%) of Americans have registered their telephone numbers for the Do-Not-Call Registry." "1 in 5 (18%) report that they currently get no telemarketing calls with three in five (59%) reporting that they still get some, but far less than before they signed onto the Registry and 14% saying they get some, but a little less than before they registered." "While 7 in 10 of those who are registered (71%) say they know that... view the complete research record

SUMMARY: The Federal Trade Commission announced four changes to the CAN-SPAM Act of 2003 earlier this week. Will email marketers be affected by the new provisions when they take effect this summer?

Short answer: If you already follow email best practices, you’ll feel little impact. But listen to our podcast to find out about the changes to opt-out rules, definition of a sender and more.
http://podcast.marketingyak.com/flash/can_spam/index.html
(Time: 7:20 minutes) read the complete interview

SUMMARY: Different email laws aren’t the only challenges marketers face when creating multi-national email campaigns. They also must adapt email content for language and cultural differences in each country.

Recent news about Canada’s anti-spam regulation got us thinking about those other campaign localization challenges. So in this piece, we’ve collected proven advice on email localization from experienced global marketers. Includes tactics for:
o Hiring translators
o Using appropriate images
o Adjusting tone for cultural differences read the complete article

By Anne Holland, Founder

The US Supreme Court has ruled that if a company does not have a physical location (a store, office, warehouse, etc.) within a particular state, that state can't require the company to collect and remit sales tax on customers located in that state. For decades now, many state legislators have floated ideas about changing that law because they "lost" millions of dollars in potential tax revenues.

First, the catalog and TV direct response... read the complete blog post