Marketing in Canada

SUMMARY: Canada is more wired than the US, and our northern neighbors spend more time online than we do. With a $1 trillion-plus GDP and a strong Canadian currency, it's an online market ripe for picking, if you can get around several obstacles. In MarketingSherpa's Special Report, discover:-> Dos and Don'ts for email campaigns to Canada -> Search marketing stats for Canada -> Two Canadian laws that affect online marketing Plus, creative samples and loads of useful hotlinks: read the complete article

SUMMARY: "In English Canada, the Internet has experienced a remarkable growth in terms of share of time spent with media between 2001 (14%) and 2007 (23%)." "Among 18-24 and 25-34 year-olds, the Internet has a higher reach than Radio." "The Internet is the number one medium in terms of percent share of weekly time spent for both 18-24 (40%) and 25-34 (33%) year-olds in English Canada." view the complete research record

SUMMARY: Here is Part II of our Special Report on marketing to Canadians. Knowing how to reach this audience can have a significant impact on your bottom line – with ecommerce sales increasing 26% to $62.7 billion from 2006 to 2007, according to a recent Statistics Canada report.

Check out our 7 tips for Canada-friendly websites, 5 tactics for online advertising, 5 email newsletter strategies, 7 pointers for search and direct mail. read the complete article