Marketing by job function/industry

SUMMARY: Are your customers the type of people who are constantly on the go -- with neither the time nor the inclination to sit at their computers reading email?

Want to create a newsletter so compelling they'll sit down eagerly (despite themselves) to read it for years to come? Steal some ideas from the team behind one of the largest circulation B-to-B newsletters in the world (677,712 recipients and counting): read the complete case study

SUMMARY: If you're sending any email newsletters or campaigns to lawyers right now, pick up your phone, call the production department, and tell them to switch to text-only. Preferably a layout that looks fabulous on a BlackBerry. Next, keep reading for more on marketing to lawyers, including how to avoid the top two mistakes; how to write copy that lawyers love reading; what are legal firms' top three challenges and frustrations (that your marketing can tap into). There are 650,000 lawyers working in the US today; here's how you should approach this marketplace. read the complete article

SUMMARY: "European physicians are more reliant than ever on technology – over 80% who are online reported that the Internet is essential to their practice." "On the Web 2.0 front, physician-only social networks potential is high, with nearly two-thirds of online physicians interested in joining this type of community." "Also, about two-thirds of physicians online use Wikipedia as a medical resource monthly or more often – and they’re even recommending it to patients." view the complete research record

SUMMARY: RSS feeds and podcasts are hot, but do electronics engineers pay any attention to them? Which is more important: improving your Web site to appeal to engineers, or exhibiting at more trade shows?And, what sorts of webinars would engineers around the world be extremely interested in attending?CMP Electronics Group released the results of its 2006 Global Media Usage 2006 study exclusively to MarketingSherpa's reporters today. Here are our top five lessons learned that could (and should) affect your marketing: read the complete article