Entertainment & sports marketing

SUMMARY: If your audience has responded favorably to social media elements on your website, it makes sense to offer additional ways to interact. Determining which features to launch, and when to add them, is another matter.

Find out how the marketing team for a Latin music and entertainment website tested and expanded the site’s social media features to increase visitor engagement. Time spent is up 33% on some portions of the site -- and registrations and impressions are up, too. read the complete case study

SUMMARY: SMS alerts can be a good way to engage an audience or remind fans of an upcoming event. But as a television channel’s marketing team found out, alerts do not work for every product.

See how the marketer behind the popular National Geographic Channel program “The Dog Whisperer” learned the ins and outs of an SMS alerts campaign that can attract and maintain a list of dedicated subscribers. Includes steps for building your own SMS campaign and links the regulatory agencies you will have to work through. read the complete article

SUMMARY: "By 2014, the digital channel will have a 57% share of the market and revenues of 4 billion." "Licensing from sources such as social music and subsidized subscriptions, which predominately provide consumers with music for free, will generate a further 1.2 billion in digital revenues for rights owners by 2014." view the complete research record

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SUMMARY: By Claudia Levine
MarketingSherpa NY Correspondent

We were fortunate enough recently to catch up with Mike Shatzkin, founder and CEO of The Idea Logical Company. His firm develops content for sports junkies.

The big news, though, is how he makes money off the content he develops. Shatzkin attributes his positive cash flow to three guiding principles. First of all, he constantly looks to make his product better for end users. (Sounds obvious, but how many sites have you... read the complete article