Email laws

SUMMARY: Over the past two months, a half dozen different MarketingSherpa readers have alerted us to say they or their clients are being asked to pay a fee by email patent owner(s). We've interviewed a bunch of patent lawyers to get practical advice for you, if you're the next marketer contacted. Plus, this article includes hotlinks to eight sites and blogs that may be helpful for you. read the complete article

SUMMARY: The Federal Trade Commission announced four changes to the CAN-SPAM Act of 2003 earlier this week. Will email marketers be affected by the new provisions when they take effect this summer?

Short answer: If you already follow email best practices, you’ll feel little impact. But listen to our podcast to find out about the changes to opt-out rules, definition of a sender and more.
http://podcast.marketingyak.com/flash/can_spam/index.html
(Time: 7:20 minutes) read the complete interview

SUMMARY: Different email laws aren’t the only challenges marketers face when creating multi-national email campaigns. They also must adapt email content for language and cultural differences in each country.

Recent news about Canada’s anti-spam regulation got us thinking about those other campaign localization challenges. So in this piece, we’ve collected proven advice on email localization from experienced global marketers. Includes tactics for:
o Hiring translators
o Using appropriate images
o Adjusting tone for cultural differences read the complete article

by Anne Holland, President

This weekend, my email in-box practically exploded under the weight of incoming queries, concerns, and mailer debates about two new US state email laws that have come up pretty much out of the blue.

On July 1st, new child protection email laws go into effect in both Michigan and Utah. I'm not a lawyer, but here's my rough take on the facts thus far.

-- Individuals who are minors (under 18) or... read the complete blog post