Consumer Marketing

SUMMARY: Using an emailed coupon is a common marketing tactic, but could you get better redemption rates if you added a Web 2.0 element into the mix and let your customers make their own discount offers?

See how a fast-food chain combined email and a custom-built landing page that got staggering open and clickthroughs, plus download rates nearly double their average. read the complete case study

SUMMARY: Here’s a great case study for marketers looking to drive more members into longer-term subscriptions.

See how a marketer used a promotional gift to encourage customers to choose longer-term subscriptions during the launch of a paid membership service. The gift got 70% of customers to choose a two-year subscription, and recycling the gift offer several months after launch doubled conversions for an entire week. read the complete article

SUMMARY: "Lower-income shoppers are the fastest-growing income group in the United States and will generate $84 billion in incremental spending during the next decade." "During the third quarter of 2008, CPG spending and private label performance has improved, which is a trend being led by lower-income shoppers." view the complete research record

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SUMMARY: It’s summertime, when many marketers are taking a well deserved break, but ecommerce folks are hard at work, gearing up for what is projected to be an improved holiday season over 2008 with growth up approximately 9%, and significantly more in some sectors.

Here's a look at our top three tactics to improve website conversions, as rated by nearly 1,500 ecommerce marketers in April to help you prep for shoppers' return to the Internet. read the complete article

While this is just one consumer’s complaint, it’s something to think about. “Rob” recently was quoted in a Consumerist post about how Amazon ruined his wife’s surprise Christmas present by sending email recommendations relevant to the gift he purchased.

His wife saw a subject line referring to the surprise gift (a TomTom GPS) on the couple’s shared Google homepage enabled with an iGoogle email widget showing recent emails.

I suppose one could argue that it’s... read the complete blog post