Business services marketing

SUMMARY: Ever have trouble determining whether a sales team was using the marketing collateral and other sales enablement materials you’ve created for them?

Read how a mutual funds company reinvented the way they delivered sales support and business development content to its team of independent financial advisors. They scrapped their outdated practice of mailing CD-ROMs of important documents in exchange for a desktop application that provided an interactive channel for important documents, sales support materials, and ongoing training. Savings topped 80%, and they can see which types of content are most popular with advisors. read the complete case study

SUMMARY: Even B-to-B marketers can use YouTube and other video platforms as a marketing strategy. One company has been uploading videos for a year now to generate leads, reaching thousands of new viewers who aren't subscribers to their video newsletters.

Includes how to create a channel and insert a pitch for potential customers. Plus, tagging tips and why blip.tv is better than YouTube for some efforts. read the complete article

SUMMARY: So you've lost your marketing job and decided to begin consulting. This short article on Moira Vetter's Cracker Communications launch will definitely inspire you. Go for it! read the complete interview

SUMMARY: Here is an updated tutorial on Buying Business Leads containing a list of service providers offering raw materials and additional qualification services to help marketers launch and manage their lead-generation campaigns.

This list contains new pricing information and descriptions of service offerings and additional vendors in four categories: business contact list providers, online business contact databases, vendor matching services, and telemarketing. It includes a link to the tutorial, ‘Buying Leads – How to Select Vendors, Available Services and Strategies to Get the Best Leads.’ read the complete article

By Anne Holland, President

Late last year, the folks at Three Deep Marketing (a firm offering survey software to the marketing community) asked me if I would help them get the word out about a questionnaire they wanted marketers to take.

I said yes -- as long as the questionnaire was truly for research purposes (not a lead gen device asking for contact info) and as long as I could share the resulting data with you guys.... read the complete blog post