Automotive

SUMMARY: Ford created a technology for its vehicles that was explained through hands-on interaction. A marketing team created a series of games that revolved around the technology and used entertainment venues to let consumers play them. Tens of thousands of prospects opted-in to get more information about Ford products. read the complete case study

SUMMARY: When you upgrade your email service, the amount of data suddenly at your fingertips can be overwhelming. But you have to know where to start and what metrics to track … and what to ignore.

See how an etailer managed a flood of new data and increased email revenue 377%. Includes key test results and segmentation strategies. read the complete article

SUMMARY: "Nearly half of Americans (48%) reported that they will wait longer before their next vehicle purchase." "The number 1 reason people delayed purchase is that their vehicle is in good shape (39%)." "The other top reasons are: Vehicles have become too expensive (30%), general concern for the weak economy (30%), consumers are waiting for fuel–saving technologies, like hybrids to become more affordable (18%), and interest rates for vehicle financing are too high (18%)." view the complete research record

SUMMARY: Here's the third part of the diary we asked well-known online marketer Don Skarzenski, to keep when he accepted a job at a Saturn dealership a few months ago. Our particular fascination -- what can online marketers learn from the real world? Includes links to the first two parts of this diary. read the complete article

By Anne Holland, President

Chances are you'll be in a brainstorming meeting this month for the big fall campaign. "What should we offer?" your team will wonder.

You'll begin to fret that the marketplace will be inundated with offers from your competitors -- you know how crazy the fourth quarter can get. You may also fret that offers for your actual product are, well, a bit boring. Who really wants yet another coupon, shipping offer or... read the complete blog post