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Summary: Many marketers turn to humor when they’re looking to jumpstart a campaign. Some efforts work, most don’t, especially in the business-to-business world.

Discover what one company in the humorless document storage and data protection industry did to stand out from the crowd: an Internet video effort with English straight-man John Cleese. They've had more than 1 million downloads.

Includes a five-part strategy, results and a very funny creative sample. continue...

Summary: In part II of ContentBiz's special report on how to sell sponsorships to webinars, you'll find:

Strong content that's not advertorial
Production tips
How to get webinar attendees

Plus, samples of media kits, registration forms, and ads to get more attendees. continue...