Summary:
Are your email landing pages being filtered? More companies are using content-sensing blocks to keep employees from surfing inappropriate sites. At home, filtering is also gaining ground. This past week, AOL made its children-safe surfing filter available to all online users.
While both types of filters make sense, the problem is that just like email filters keeping out spam, landing page/Web site filters aren’t perfect. Your innocent, legitimate page may be blocked by mistake.
We know. This week, one of MarketingSherpa’s landing pages -- a free signup form for a search marketing teleconference we’re holding shortly -- was blocked as “Tasteless” by one of the filters the Fortune 1000 use.
How do these filters work? How can you test your landing pages before launching them to be sure you’re not filtered by mistake? How should you cope with the problem? Read on …
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