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Case Study #CS21838:

3M's Target Practice: The Rich Media Banner 22% of Viewers Couldn’t Resist Playing With

Summary: When the 3M Ergonomics Division came up with their ‘Precise Mousing Surface’ thingy (which offers a noticeable edge over traditional mouse pads, we’re told) they wanted a way to make people really experience the difference. Without going around and putting it in the consumers' hands, that is...

3M’s agency Modem... continue...
Posted: Sep 18, 2000

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