Summary:
Even if you are not in the publishing industry, if you are selling anything online you may pick up an idea or two from this Case Study, which features lots of tactics an entrepreneur used to raise site sales conversion rates from blah to extraordinary. Entrepreneur Don Crowther tested pricing, adding graphics, and classic direct response copywriting to get visitors to purchase articles on PR at his site 101Publicrelations.com. Plus he also gives a useful tip on copywriting Overture ads for a higher sales conversion rate.
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